Influencer marketing in Web³ stands out for its precision and efficiency, as influencers engage with audiences already interested in topics like blockchain, cryptocurrencies, NFTs, the metaverse, and decentralization. This minimizes unnecessary effort and makes communication more targeted. Additionally, these communities are highly engaged, participative, and collaborative. When an influencer supports a project, they not only promote it but also encourage their audience to interact, support, and even invest in the initiative.