Influencer marketing in Web³ stands out for its precision and efficiency, as influencers engage with audiences already interested in topics like blockchain, cryptocurrencies, NFTs, the metaverse, and decentralization. This minimizes unnecessary effort and makes communication more targeted. Additionally, these communities are highly engaged, participative, and collaborative. When an influencer supports a project, they not only promote it but also encourage their audience to interact, support, and even invest in the initiative.

We gather objectives , target audience, budget, and deadlines.

We analyze the product/project, competitors, positioning, and user journey within the Web3 ecosystem. We also identify compliance risks (crypto advertising rules).

We define formats (videos, threads, stories, livestreams), channels, core message, timeline, and numeric targets.

We propose a shortlist of influencers (from our network of 100+), evaluating fit, real engagement, and audience. Includes due diligence (follower authenticity, history).

We negotiate fees, deliverables, deadlines, and usage rights; formalize contracts with approval and disclosure clauses.

We send guidelines, scripts, and assets; coordinate content creation collaboratively with influencers; approve content before publishing.

We publish according to schedule, manage paid boosts if applicable, and connect to landing pages/trackers to measure conversions.

We consolidate KPIs, ROI, lessons learned, and future recommendations — with quantitative and qualitative analysis.